Privacy Policy



Continuing to use Digital Matter’s website and/or services you are expressly agreeing to the terms of this Privacy Policy.


1. Introduction

Digital Matter Pty Ltd (“Digital Matter”) is a company registered in Australia with offices in Australia and South Africa, and subsidiaries in North America and Europe. This Privacy Policy describes how Digital Matter collects, uses, and protects personal information, as well as the user’s rights under various privacy laws, as applicable to the jurisdiction in which you, the user, is based, including, but not limited to: POPIA, GDPR, UK GDPR, CCPA, CalOPPA, the Australian Privacy Act 1988, Australian Privacy Principles, and other applicable privacy laws and/or directives and/or regulations.

Digital Matter recognise privacy as an ongoing responsibility and shall update this Privacy Policy periodically to reflect changes in its data processing practices or applicable regulations.


2. Data Protection Officer

For all privacy-related queries, please contact Digital Matter’s Data Protection Officer:
Carl Fagelund – Gjersöe
Digital Matter BV
Rijksstraatweg 20A & B, 2171 AL Sassenheim, Netherlands
Email: privacy@digitalmatter.com


3. How Digital Matter Collects and Uses Personal Information

Digital Matter may collect personal information in order to provide its services, improve its offerings/services, and/or comply with its legal obligations. The types of information Digital Matter may collect includes, but is not limited to, the following:
- Name
- Job title
- Company name
- Work address
- Work email
- Work telephone number

Digital Matter does not sell or lease personal information but may share it with third-party service providers solely as necessary for the service delivery and/or for necessary operational purposes. Digital Matter also collects publicly available information and third-party information for business analytics and marketing purposes.

In accordance with the UK Data (Use and Access) Act 2025, where appropriate and applicable, Digital Matter may rely on Recognised Legitimate Interests (RLI) as a lawful basis for certain types of data processing.

This includes, but is not limited to processing for the:
• prevention and detection of fraud (e.g., detecting tampering or unauthorised access);
• maintenance of network and information security (e.g., securing our telemetry platform and preventing
unauthorised system access);

Where the RLIs are not applicable and/or in other jurisdictions, Digital Matter may rely on other lawful basis such as contractual necessity and/or user consent, in order to process data.


4. Device/Service Generated Data

Where data is generated by Digital Matter devices, and/or software of users in the European Union, and/or other jurisdictions with comparable legislation, Digital Matter will comply with applicable legally required data access obligations.


5. Use of the Digital Matter Website

Digital Matter’s website automatically collects certain information, including, but not limited to, IP addresses, browser type, and page visits. This helps Digital Matter optimise user experience and enhance security.


6. Cookies and Tracking Technologies

Digital Matter uses cookies to enhance its website’s functionality. It is possible to modify browser settings to manage cookie preferences. Some features of the website may not work without cookies being enabled.


7. Use of the Digital Matter Services

Digital Matter collects and processes information from users of its services to provide support and improve functionality of its software as a service platforms. This information is securely protected through various security measures, including, but not limited to, encryption and access controls.


8. When and how Digital Matter shares Information with Third Parties

Digital Matter may share personal information with:
• Service providers assisting with necessary business operations;
• Legal authorities, if required by law;
• Business partners, when necessary for service delivery.


9. International Data Transfers

Should Digital Matter transfer data outside the user’s jurisdiction (including the U.S.), Digital Matter ensures compliance with:
• Standard Contractual Clauses (SCCs);
• Binding Corporate Rules (BCRs).
In jurisdictions without adequacy rulings, Digital Matter may rely on SCCs and/or BCRs to protect the user’s rights.


10. Data Subject Rights

Under relevant privacy laws, including the GDPR, POPIA, CCPA, CalOPPA, and Australian Privacy Act, the user has the rights, some of which are:
• Access, rectification, or deletion of personal information
• Data portability
• Objection to processing
• Opt-out of data sales (for California residents)
Should the user wish to exercise its rights, contact Digital Matter at privacy@digitalmatter.com


11. Security of Personal Information

Digital Matter implements strict security measures, including, but not limited to, encryption and secure servers, in order to protect information from any unauthorised access or disclosure.

In addition, Digital Matter maintains organisational and technical measures to ensure accountability and compliance with applicable data protection laws. These include, but are not limited to, audit logging, privacy impact and/or security risk assessments where required, incident response and breach notification procedures, and/or periodic internal reviews of data protection and cybersecurity controls.


12. Data Storage and Retention

Digital Matter retains personal information only for as long as necessary to fulfil its service obligations, legitimate business purposes, and/or legal requirements. Personal information is deleted or anonymised upon verified written request of the  data subject, unless longer retention is required by law and/or necessary to establish, exercise, and/or defend legal claims.

Digital Matter maintains internal retention schedules and ensures compliance with applicable data retention requirements
in each jurisdiction in which it operates.


13. Consent

By using Digital Matter’s services, the user consents to the processing of personal and/or other information. The user may withdraw consent at any time by contacting Digital Matter, in writing.


14. Children's Information

Digital Matter’s services are not directed towards children under relevant ages in accordance with applicable privacy laws (generally between 13 and 16 years), and it does not knowingly collect personal information from anyone under those ages.

If Digital Matter becomes aware that it may have inadvertently collected personal information from a child, without verified parental consent, Digital Matter shall delete such information as soon as it becomes aware thereof. Should the user believe Digital Matter may have collected such information, please contact Digital Matter at privacy@digitalmatter.com.


15. Changes to This Policy

Digital Matter may update this policy periodically. The updated policy shall be published on Digital Matter’s website, replacing the prior policy. If any update materially affects how personal information is processed and/or significantly changes users’ rights, Digital Matter shall provide notice, where required by applicable law. Such notice may include an email communication to registered users, an in-app notification, and/or another reasonable method designed to reach affected users.


16. Governing Law and Jurisdiction

This policy shall be governed by, and construed in accordance with, the laws of Western Australia, without application of the conflict of laws principles.

All disputes arising from and/or in connection with this policy and/or its subject matter shall be subject to the non-exclusive jurisdiction of the courts of Western Australia, and/or any other court of competent jurisdiction where Digital Matter maintains an office, branch, and/or place of business.


17. Contact Information

For questions, concerns, or privacy-related requests, contact Digital Matter at:
Email: privacy@digitalmatter.com

Digital Matter Pty Ltd
- Unit 8, 100 Railway Road, Subiaco, Perth, WA, Australia

Digital Matter BV
- Rijksstraatweg 20A & B, 2171 AL Sassenheim, Netherlands

Digital Matter, Inc.
- 1510 Ellsworth Industrial Blvd, Suite 400, Atlanta, Georgia

Digital Matter Embedded South Africa
- The Oval, Corner Sloane and Meadowbrook Road, Bryanston, South Africa