Shay Kettner - Head of Brand and Content

Shay Kettner - Head of Brand and Content

Shay Kettner is Head of Brand and Content at Digital Matter, with more than seven years of experience in IoT, GPS asset tracking, connected hardware, and technology marketing. She works closely with product, engineering, and commercial teams to translate complex technical concepts into clear, accurate content for business and industrial audiences. During her time at Digital Matter, Shay has contributed to the go to market strategy, positioning, and technical education of more than 40 IoT and asset tracking products deployed globally. Her areas of expertise include GPS tracking, IoT connectivity, battery powered asset tracking, remote monitoring, technical product education, and the adoption of IoT technologies across industries including logistics, agriculture, construction, fleet management, and industrial operations. Shay holds a Master of Commerce in Marketing with Distinction from Curtin University, where she was recognised as a top postgraduate student, and a Bachelor of Arts in Communication and Media Studies from Goucher College. Focus areas: IoT and asset tracking, GPS tracking technology, IoT connectivity, connected hardware, battery powered tracking, remote monitoring, technical product education, IoT market adoption and industry use cases.

IoT Device Integration

Streamline iot device integration with flexible connectors and OTA. Automate workflows, unify data, and deploy faster across platforms. Read to learn more.

Shay Kettner - Head of Brand and Content 18 Feb, 2025

NB-IoT for Mobile Asset Tracking

Find out how NB-IoT is a suitable solution for mobile asset tracking contrary to previous assumptions that it is only suited for stationary asset tracking.

Shay Kettner - Head of Brand and Content 08 Nov, 2024

Digital Matter Introduces the G150 Global

Digital Matter introduce the G150 Global, a new advanced vehicle and equipment tracker with superior connectivity and performance.

Shay Kettner - Head of Brand and Content 10 Sep, 2024
Person using an ATM machine, inserting a card into the slot, representing financial asset monitoring and IoT security solutions for banking equipment.

Improving ATM Security with GPS Trackers

Learn how GPS tracking can be used to protect and enhance the security of Automated Teller Machines (ATMs) with IoT technology.

Shay Kettner - Head of Brand and Content 28 Feb, 2024

Non-Terrestrial Networks (NTN) in IoT Asset Tracking

NTN stands for Non-Terrestrial Networks, and in this context, it specifically refers to a specification released by the 3GPP in Q1 2022 as part of “Release 17”.

Shay Kettner - Head of Brand and Content 19 Nov, 2023

Gas Cylinder Tracking

Manage inventory, prevent accidents, and ensure compliance across various industries by with gas cylinder tracking.

Shay Kettner - Head of Brand and Content 22 Jun, 2023

U.S. Cargo Theft up by 41% Over Last Year

By leveraging battery-powered GPS trackers, logistics companies can significantly improve the security of their cargo shipments.

Shay Kettner - Head of Brand and Content 24 Apr, 2023

GPS Settings to Optimize Performance

GPS technology can get complicated. Here are some of the different GPS settings that can help you optimize performance and get the most out of your devices.

Shay Kettner - Head of Brand and Content 14 Nov, 2022
MatchX device with a tall white vertical design and multiple antennas, used for high-performance wireless communication and IoT network connectivity.

Digital Matter Devices Now Integrated with MatchX

MatchX, the developer and manufacturer of the world’s leading IoT crypto miner, today announced a new integration with Digital Matter GPS tracking hardware, enabling new IoT asset tracking applications for MatchX partners.

Shay Kettner - Head of Brand and Content 02 Jun, 2022

Next-Generation LoRaWAN® Asset Tracking Devices

Learn more about the next-gen versions of Digital Matter's LoRaWAN® asset tracking devices for tracking and managing assets, vehicles, equipment.

Shay Kettner - Head of Brand and Content 09 Feb, 2022

In IoT Device Design, Size Matters

Learn more about designing IoT devices to support varying performance, battery life, and accuracy requirements.

Shay Kettner - Head of Brand and Content 03 Aug, 2021

G62 GPS Receives Verizon LTE-M Certification

The Remora2 battery-powered GPS device has been officially approved through Verizon’s Open Development certification process.

Shay Kettner - Head of Brand and Content 10 Nov, 2020
Red and white cellular tower with antennas against a clear blue sky, representing NB-IoT network connectivity and low-power wide-area communication technology.

Nb-IoT Update – PCO Support

We have recently developed new firmware and a provisioning tool, to allow users to easily connect our latest range of devices to NB-IoT networks worldwide.

Shay Kettner - Head of Brand and Content 27 May, 2020
Close-up of a car speedometer showing a high speed in kilometers per hour, representing driver behavior monitoring and telematics data tracking for fleet safety.

Driver Tracking and Behavior Monitoring

Our driver behaviour monitoring systems ensure compliance, accountability, and efficiency designed for seamless integration into any fleet.

Shay Kettner - Head of Brand and Content 23 Apr, 2020

G120 Launch Webinar and FAQs

Watch our webinar and read through some frequently asked questions on the G120 GPS / Optional Iridium Satellite Hybrid tracking device

Shay Kettner - Head of Brand and Content 30 Mar, 2020

Connectivity Settings Fallback

Connectivity Settings Fallback safeguards users against connection errors after inadvertent or incorrect parameter changes on our 4G devices.

Shay Kettner - Head of Brand and Content 14 Feb, 2020

Yabby WiFi for Indoor Tool Tracking

We are using the Yabby WiFi tracking device to keep track of a variety of tools between offices…34 weeks of battery life and counting.

Shay Kettner - Head of Brand and Content 07 Nov, 2019
Telecommunication tower with antennas and solar panels against a blue sky, representing network upgrades and 3G to 4G IoT connectivity transition.

Telstra Announces 3G Shutdown in Australia

Telstra has announced it will be shutting down its 3G network in Australia by mid-2024. The telco will reuse the 3G spectrum for their 5G network.

Shay Kettner - Head of Brand and Content 11 Oct, 2019

NB-IoT in 2019: What is it and What Can We Expect?

We’re keeping a close eye on the development of NB-IoT this year; backing of GSMA and cellular networks, deployment status, cell mobility, and more.

Shay Kettner - Head of Brand and Content 28 Mar, 2019
Close-up of a calculator, pen, and financial chart on paper, representing tax reporting, financial analysis, and business accounting processes.

Car Fringe Benefits Tax Reporting Using the Bolt

The Bolt OBD is the perfect tracking device to track business versus private mileage for hassle-free car fringe benefits (FBT) reporting and Log Booking.

Shay Kettner - Head of Brand and Content 18 Mar, 2019
Business professional selecting 4G network option on a digital interface with 3G and 2G icons, representing cellular IoT connectivity and 4G device upgrades.

Digital Matter 4G Devices - FAQs

Essential reading on Digital Matter's range of devices using the latest cellular 4G IoT technology: 4G LTE Cat-M1 and NB-IoT.

Shay Kettner - Head of Brand and Content 17 Jan, 2019
Telecommunication towers with multiple antennas and satellite dishes under a blue sky, representing 4G LTE connectivity and cellular IoT communication networks.

Digital Matter 4G Devices - What You Need to Know

Our newest range of 4G devices uses 4G LTE Cat-M1 and NB-IoT technology, which offer great new benefits, especially for our battery-powered device range.

Shay Kettner - Head of Brand and Content 30 Jul, 2018