Shay Kettner - Head of Brand and Content
Shay Kettner is Head of Brand and Content at Digital Matter, with more than seven years of experience in IoT, GPS asset tracking, connected hardware, and technology marketing. She works closely with product, engineering, and commercial teams to translate complex technical concepts into clear, accurate content for business and industrial audiences. During her time at Digital Matter, Shay has contributed to the go to market strategy, positioning, and technical education of more than 40 IoT and asset tracking products deployed globally. Her areas of expertise include GPS tracking, IoT connectivity, battery powered asset tracking, remote monitoring, technical product education, and the adoption of IoT technologies across industries including logistics, agriculture, construction, fleet management, and industrial operations. Shay holds a Master of Commerce in Marketing with Distinction from Curtin University, where she was recognised as a top postgraduate student, and a Bachelor of Arts in Communication and Media Studies from Goucher College. Focus areas: IoT and asset tracking, GPS tracking technology, IoT connectivity, connected hardware, battery powered tracking, remote monitoring, technical product education, IoT market adoption and industry use cases.