IoT Asset Tracking: What Is It & What Are The Benefits

November 02 2023

Our mission is to help businesses connect, protect, and derive more value from their assets. As a leading global innovator, developer, and supplier of IoT solutions, we drive continuous innovation to enable our partners to deploy confidently at scale worldwide.

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Efficiency and agility are at the core of competitive business operations, IoT asset tracking is a pivotal technology driving the future of asset management. But what is IoT asset tracking, and what makes it so transformative for businesses across the globe?

What is IoT Asset Tracking?

IoT asset tracking is the combination of Internet of Things (IoT) technology with traditional asset management practices. It involves attaching sensors to physical assets, which then collect and transmit data over the internet, providing a digital voice to physical objects. This technology spans a wide array of assets – from machinery on a factory floor to vehicles in a shipping fleet, to devices in a hospital, and beyond.

At its core, IoT asset tracking is about gaining a deeper understanding of asset status, location, and performance through a consistent stream of data, leading to smarter business decisions and optimized operations.

Benefits of IoT Asset Tracking

Asset Visibility

One of the most significant benefits of IoT Asset Tracking is the ability to see where your assets are and where they have been! This transparency is vital for businesses that need to keep a close eye on their resources.

  • Location Data: With IoT asset tracking, you can pinpoint the location of assets, reducing the time spent searching for them and ensuring they are where they need to be.
  • Condition Monitoring: It’s not just about location; asset visibility could also mean knowing the status of your assets. Whether it’s temperature for perishables or operational status for machinery, immediate updates keep you informed.

Improved Operational Efficiency

Efficiency is the driving force behind a company’s bottom line, and IoT Asset Tracking directly contributes to streamlining operations.

  • Proactive Maintenance: By continuously monitoring asset health, IoT allows for predictive maintenance, averting potential breakdowns and associated costs and delays.
  • Workflow Optimization: Asset data feeds into workflow systems, helping to automate and refine operational processes, thus saving time and resources.

Enhanced Asset Utilization

Maximizing the use of assets can lead to significant cost savings and productivity improvements.

  • Utilization Insights: IoT tracking technology can provide insights into how frequently and how assets are being used, enabling companies to optimize their deployment.
  • Lifecycle Management: With detailed usage data, companies can better manage the lifecycle of their assets, scheduling maintenance or replacement before an asset fails.

Increased Security and Theft Prevention

Asset tracking technology is also a powerful tool in safeguarding against theft and ensuring the security of assets.

  • Theft Deterrence: The mere presence of tracking technology can deter potential thieves, as they know the asset can be tracked.
  • Rapid Recovery: In the unfortunate event of theft, accurate tracking information can help recover assets quickly, minimizing loss and disruption to operations.

Data-driven Decision-making

The ability to make informed decisions based on comprehensive data is perhaps the most strategic advantage offered by IoT asset tracking.

  • Strategic Insights: The data collected through IoT can inform strategic business decisions, from resource allocation to investment in new assets.
  • Predictive Trends: Over time, the data can reveal trends, allowing businesses to predict future needs and respond proactively to changes in demand or market conditions.


IoT Asset Tracking also contributes to sustainability efforts by enabling companies to reduce their environmental footprint. It helps optimize routes, reduce fuel consumption, and minimize unnecessary emissions, which aligns with environmental goals and corporate responsibility initiatives. This environmentally-conscious approach not only benefits the planet but can also improve a company’s reputation and appeal to eco-conscious customers.

IoT asset tracking is not just about keeping tabs on your assets; it’s about unlocking the full potential of your resources, ensuring they work for you in the most efficient and productive way possible. As a leader in asset tracking solutions, Digital Matter provides the tools and insights necessary for businesses to not only understand but also to act upon the vast amounts of data generated by their assets. Embrace IoT asset tracking with Digital Matter and transform your asset management into a powerful, data-driven force that propels your business forward.

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